Amsterdam.

If you are passing Amsterdam on february, 1st - come around to join me playing dj-set at the opening of new Mauro Grifoni store. hugs and kisses, C.

hello.

bird.

self-portraits for MAURO GRIFONI ss 2013.

Cate Underwood for MAURO GRIFONI in self-portrait spring/summer 2013 campaign.

Video of making MAURO GRIFONI ss 2013 campaign. xx

Cate Underwood for VANITY FAIR.

VANITY FAIR Italia january 2013. English version of the interview:

CATE UNDERWOOD 

Ukrainian Mommy

It-girl, blogger, photographer, and now a great leap into advertizing.

A power-hungry fashionista gives precious advise

about fashion to everyone. Including little Eva. BY CRISTINA MANFREDI

Have you already heard about Cate Underwood? Then it's because you are an enthusiast for Instagram or else you are in search of bloggers who are trend-setters. This Ukrainian girl is one of the new queens of the internet, but don't think she is only interested in praising this or that look online. At 22 years of age, Cate has earned a small segment of international fame because she is a consummate model and, above all, because she shoots super-cool fashion images.

She arrived in Italy thanks to Mauro Grifoni, the brand that wanted her as the protagonist of its most recent two campaigns. Afterwards one of its managers began to follow her photographic posts and was fascinated. Cate Underwood doesn't just represent the new generation of fashionistas from the East, women by now liberated from the bling-aesthetic of the recent past. She was only 18 when she gave birth to Eva, and she talks enthusiastically about her precocious wish for motherhood, something that's in the air throughout Europe and is the result of an intention, not a mistake. Just as was once the case with her own mom, who is also her muse.

Cate, at 22 years old, how do you look after a little girl aged three and a half?

"Well, I chose to marry very young. But when I became pregnant everyone said I'd be sorry and that it would be terrible. That wasn't true. The arrival of Eva galvanized me and was a great motivating force: I matured greatly, in a click. I'm happy to have had her so soon. When I held her in my arms I realized it had been just the right moment to have a daughter."

But is there a devoted husband to take care of everything?

"We separated some time ago. I am a traditionalist and I believe deeply in marriage, but at one point I told myself that my little girl would never be happy if I weren't happy too, and so I made that decision. I would like to say to women of my own age never to be discouraged by human and professional uncertainties. If you think it's the right thing to do, have your children right away. You won't be sorry."

Isn't it possible that raising a baby by yourself has its negative side?

"I look after her, and work and try to help her grow as a person. It's normal that at times I feel a little guilty because I don't devote all my time to Eva, but I think you have that feeling at any age. And then I have a fantastic model to follow: my own mother. There's only twenty years' difference between us, and for me she remains an essential anchor, even professionally."

Tell the truth: Wouldn't you like your own daughter to admire you in the same way?

"And how! One of the most amazing things about motherhood is passing on your own values, even about fashion - why not?"

If you had to give three fashion tips to Eva, what would they be?

"Above all I would tell her always to dress in an appropriate way. Many girls in Kiev have a scruffy look. They reckon they are in the right but, I think, this is only a way of showing their uncertainties. Before going out, I always think about where I am going and I dress myself accordingly. Then, never ever choose shoes that are uncomfortable. At lastly, never try hard but also never neglect your own appearance, even if you are only going to the supermarket for shopping. When it comes down to it, you never know what life might have in store for you in the frozen food department."

******

Right and above: Cate Underwood, 22, in two preview shots from the Mauro Grifoni 2013 spring/summer campaign, for which she curated the whole concept, as she had already done for the advertising images for the winter collection.

litkovskaya spring/summer 2013 lookbook.

model mariya markina
photography cate underwood
styling venya brykalin
all fashion provided by litkovskaya

litkovskaya + underwood / harper's bazaar jan. 2013.

liliya litkovskaya + cate underwood wearing litkovskaya dress / harper's bazaar ukraine january 2013.

passiondepression.

model nadiia shapoval @NEXT

photography cate underwood

Cate for All Saints.

***

tia maria room event/london/village underground.

Cate Underwood for Tia Maria Room.

Waiting for all music lovers at Tia Maria Room event on December 10, 7.30 p.m.

Playing before Emily King performance. Village Underground, London, UK.

winter drive.

Winter adrenaline drive through London country side. captured by Jonas Bresnan featuring Cate Underwood.

hard working underwood.

That took some time for me to collect all thoughts together, but finally i'm so gonna share with some results of last month. I guess I have never been that inspired and productive ever before.

so far, i've made 100 photographs for last month, Mauro Grifoni upcoming spring/summer 2013 campaign, one more spring/summer 2013 campaign and lookbook for Litkovskaya with my lovely team, 2 secret (for now) editorials and if you ask i can sign under each photo, cause i feel like each one without exception got a part of my soul.

From london to milano-kiev-london, then paris and back to london.

Every time i am so excited before the shoot, that nights are sleepless until i am done with it.
Trip to paris was the highlight of this rule - being stressed for a week before and unstoppable searching for inspiration even at night time got me so badly. Of course I couldn't miss Amélie Poulain's french photo booth to keep that memory.

On my way back, trying to get a little bit of sleep at eurostar train, instead of counting sheep, i was busy with another calculation data as less then 3 hours of sleep for 3 days in paris, not less then 10 cups of double espresso per day, 6 packs of cigarettes, couple glasses of wine, dozen of magazines and books around, century of details for lightening, styling, make-up, hair and so on. But believe me, these two editorials were worth each of these freaking out minutes and that unforgetable pleasant tiredness after hard work is the most amazing thing which you can feel.

Be back to London is always feel like being finally at home.

the sartorialist.

printed cate on broadway, NYC in the sartorialist's 'closer' latest book.

ALL SAINTS LFW POLAROID PROJECT.

during London Fashion Week 2012 I was represented as All Saints's ambassador, wearing my favourite pieces from Fall/Winter 2012 collection and capturing highlights and self-portraits for my polaroid project.

polaroids update.

L'UVE SIMULATED MIND backstage.